TRue FRoG Styling Gel for Curls for Curly Wavy Hair with Bamboo Extract and Jojoba Ester Frizz Control Silicone free Phthalate free Paraben free 150ml

TRue FRoG Styling Gel for Curls for Curly Wavy Hair with Bamboo Extract and Jojoba Ester Frizz Control Silicone free Phthalate free Paraben free 150ml

About Product: TRue FRoG Styling Gel is specially formulated for curly and wavy hair types. It contains bamboo extract and jojoba ester to help nourish and define curls, while also providing frizz control.

Key Features: - Silicone free, phthalate free, and paraben free formula - Contains bamboo extract and jojoba ester for added nourishment - Helps define curls and control frizz - Comes in a convenient 150ml size

For Whom: This styling gel is perfect for individuals with curly or wavy hair looking to enhance their natural texture and control frizz.

Pros & Cons: Pros: - Silicone, phthalate, and paraben free formula - Nourishing ingredients like bamboo extract and jojoba ester - Helps define curls and control frizz Cons: - Some individuals may find the 150ml size too small for their needs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a unique blend of natural ingredients catering to curly and wavy hair needs.	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing moderate competition from other silicone-free, natural hair styling products.	IRI
Use-case Advantage	5	5	Addresses the specific needs of curly and wavy hair for effective styling and frizz control.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural styling gel for curly and wavy hair in the Indian market.

Factor	Rating (out of 5)	Notes
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