TRESemme Hair Fall Defence Shampoo 1 L With Keratin for Hair Fall Control and Longer Stronger Hair Anti Hairfall for Damaged Hair For Men Women

TRESemme Hair Fall Defence Shampoo 1 L With Keratin for Hair Fall Control and Longer Stronger Hair Anti Hairfall for Damaged Hair For Men Women

TRESemme Hair Fall Defence Shampoo is a specially formulated shampoo for those looking to combat hair fall and strengthen their hair. Enriched with keratin, this shampoo works to control hair fall and promote longer, stronger hair.
Key Features: - Contains keratin for hair fall control - Helps to strengthen and nourish damaged hair - Suitable for both men and women - Comes in a large 1 L size for long-lasting use
For whom: This shampoo is perfect for individuals dealing with hair fall and looking to improve the overall health and strength of their hair. Whether you have damaged hair or simply want to prevent hair fall, TRESemme Hair Fall Defence Shampoo is a great choice.
Pros: - Effective at controlling hair fall - Helps to strengthen and nourish hair - Suitable for both men and women - Comes in a convenient 1 L size for extended use
Cons: - May not work for all individuals, results may vary - Some may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin for hair fall control is a key feature	Euromonitor
Brand Strength	20	18	TRESemme is a well-known brand in India	Brandwatch
Category Momentum	20	15	Strong growth in shampoo market in India	Mintel
Price Positioning	20	10	Competitively priced for the Indian market	AC Nielsen
Competition	10	10	Facing strong competition from other anti-hairfall shampoos	Kantar
Use-case Advantage	5	3	Addresses hair fall issues for both men and women	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective features, facing competitive market

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