Traya Shine Leave in Serum Anti Frizz Hair Serum for Dull Dry and Damaged Hair Anti breakage Formula for Hair Protection Paraben Free 50 ml

Traya Shine Leave in Serum Anti Frizz Hair Serum for Dull Dry and Damaged Hair Anti breakage Formula for Hair Protection Paraben Free 50 ml

Traya Shine Leave in Serum is a powerful anti-frizz hair serum designed to revive dull, dry, and damaged hair. Formulated with an anti-breakage formula, this serum helps protect your hair from environmental damage and styling tools.

Key Features: - Anti-frizz formula for shiny and smooth hair - Helps prevent breakage and split ends - Paraben-free formula - Lightweight and non-greasy

For whom: Traya Shine Leave in Serum is perfect for individuals with dull, dry, and damaged hair looking for a solution to frizz and breakage.

Pros: - Restores shine and vitality to hair - Provides lasting protection against environmental damage - Easy to use leave-in formula - Suitable for all hair types

Cons: - May not be suitable for those with extremely oily hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The anti-frizz, anti-breakage, and paraben-free features align well with the current demand for hair serums in India.	Beauty magazines, Influencers
Brand Strength	20	10	Traya is a relatively new brand in the market but gaining traction for its natural ingredients and effectiveness.	Brandwatch, Social media
Category Momentum	20	15	Hair serums are gaining popularity in the Indian market due to increased focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	The 50ml size at the current price point offers good value for money compared to competitors in the market.	Retail stores, Price comparison websites
Competition	10	6	While facing competition from established brands, Traya's unique formulation and packaging give it a competitive edge in the market.	Competitor analysis, Market research reports
Use-case Advantage	5	5	The serum's focus on dull, dry, and damaged hair meets the specific needs of Indian consumers facing hair issues due to pollution and climate.	Consumer reviews, Beauty forums
Final Market Score	100	66/100 (3.30/5)	Traya Shine Leave in Serum is well-positioned in the Indian hair serum market with its effective formulation and competitive pricing.

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