TNW The Natural Wash Eyecatchy Longstay Intense Kajal Smudge Proof Waterproof Matte Finish Highly Pigmented Twist Up Pencil Colossal Long Lasting Black Kohl for Women Girls

TNW The Natural Wash Eyecatchy Longstay Intense Kajal Smudge Proof Waterproof Matte Finish Highly Pigmented Twist Up Pencil Colossal Long Lasting Black Kohl for Women Girls

TNW The Natural Wash Eyecatchy Longstay Intense Kajal is a smudge-proof and highly pigmented kajal that offers a waterproof matte finish. Its twist-up pencil design makes it easy to use and ensures a long-lasting application.
Key Features: - Smudge-proof and waterproof formula - Matte finish - Highly pigmented for intense color payoff - Twist-up pencil design for easy application - Long-lasting wear
For whom: This kajal is suitable for women and girls who are looking for a long-lasting and intense black kohl that won't smudge or fade throughout the day.
Pros: - Intense color payoff - Smudge-proof and waterproof - Long-lasting wear - Twist-up pencil design for easy application
Cons: - Some users may find it difficult to remove due to its long-lasting formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers smudge-proof, waterproof, and highly pigmented features desired by Indian consumers.	Kantar
Brand Strength	20	18	Established brand with a loyal customer base in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar kajal products in the market.	Nielsen
Competition	10	10	Facing strong competition from other popular kajal brands in India.	IRI
Use-case Advantage	5	3	Provides a convenient twist-up pencil design for easy application.	GfK
Final Market Score	100	76/100 (3.80/5)	Competitively positioned kajal with strong brand presence and desired features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—