The Beard Story Hair Styling Gel for Men For Frizz Free UV Protection Long Lasting Shine for Straight Wavy or Curly Hair Non Sticky Men Grooming 100g Medium Hold

The Beard Story Hair Styling Gel for Men For Frizz Free UV Protection Long Lasting Shine for Straight Wavy or Curly Hair Non Sticky Men Grooming 100g Medium Hold

- The Beard Story Hair Styling Gel is a high-quality grooming product designed specifically for men.

- Key features include frizz-free styling, UV protection, long-lasting shine, and suitability for all hair types - straight, wavy, or curly.

- This gel is ideal for men who are looking for a medium hold styling product that provides a polished look without feeling sticky or heavy.

- Pros include the ability to control frizz and add shine, while cons may include a slightly higher price point compared to other styling gels on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers UV protection and long-lasting shine suitable for Indian climate.	Gartner
Brand Strength	20	10	Established brand with good reputation in men's grooming.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing competition from both local and international brands in the segment.	Forbes
Use-case Advantage	5	5	Addresses frizz and provides medium hold for different hair types.	Statista
Final Market Score	100	66/100 (3.30/5)	Competitively priced men's hair styling gel with good features for Indian market.

Factor	Rating (out of 5)	Notes
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