Swiss Beauty Soft Kohl Kajal Waterproof Smudge Proof Long Lasting One Stroke Application 5gm

Swiss Beauty Soft Kohl Kajal Waterproof Smudge Proof Long Lasting One Stroke Application 5gm

Swiss Beauty Soft Kohl Kajal is a highly pigmented kohl pencil that offers long-lasting wear without smudging. Its waterproof formula ensures that it stays put all day, even in humid conditions. The smooth texture of this kajal allows for easy application in just one stroke.

Key Features:
1. Waterproof and smudge-proof formula
2. Long-lasting wear
3. Highly pigmented
4. Easy one-stroke application

This kajal is ideal for those who are looking for a reliable and long-lasting kohl pencil that will not budge throughout the day. It is perfect for those with busy lifestyles who need their makeup to last from morning to night without any touch-ups.

Pros:
1. Intense pigmentation
2. Long-lasting wear
3. Waterproof and smudge-proof

Cons:
1. Some users may find it slightly difficult to remove due to its long-lasting formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers waterproof, smudge-proof, long-lasting features desired by Indian consumers.	Elle, Cosmopolitan
Brand Strength	20	10	Established brand reputation in the cosmetics industry.	Vogue, Femina
Category Momentum	20	15	Growing demand for kajal & kohls in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Harper's Bazaar, Grazia
Competition	10	6	Facing moderate competition from other established brands in the segment.	Elle, Cosmopolitan
Use-case Advantage	5	5	One-stroke application provides convenience and ease of use.	Femina, Vogue
Final Market Score	100	66/100 (3.30/5)	Swiss Beauty Soft Kohl Kajal offers a competitive package in the Indian kajal & kohls market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—