Sunsilk Nourishing Soft Smooth Shampoo With Egg Protein Almond Oil Vitamin C For 2X Smoother and Softer Hair 650 ml

Sunsilk Nourishing Soft Smooth Shampoo With Egg Protein Almond Oil Vitamin C For 2X Smoother and Softer Hair 650 ml

Sunsilk Nourishing Soft Smooth Shampoo is specially formulated with egg protein, almond oil, and vitamin C to provide nourishment and hydration to your hair. This shampoo helps to make your hair 2X smoother and softer, leaving it looking healthy and vibrant.

Key Features: - Formulated with nourishing ingredients such as egg protein, almond oil, and vitamin C - Helps to make hair 2X smoother and softer - Provides hydration and nourishment to dry and damaged hair - Leaves hair looking healthy and vibrant

For whom: This shampoo is suitable for all hair types, especially those with dry and damaged hair looking for extra nourishment and hydration. It is perfect for individuals looking to achieve smoother and softer hair.

Pros: - Nourishes and hydrates hair - Makes hair smoother and softer - Leaves hair looking healthy and vibrant - Suitable for all hair types

Cons: - Some users may not like the scent of the shampoo - May not provide enough conditioning for extremely dry hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Egg protein, almond oil, and Vitamin C align with current consumer trends for hair care products.	Euromonitor
Brand Strength	20	18	Sunsilk is a well-established brand in the Indian market.	Brandwatch
Category Momentum	20	15	Shampoos category growing steadily in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	10	Facing strong competition from other established shampoo brands offering similar benefits.	GfK
Use-case Advantage	5	3	Addresses the need for smoother and softer hair, a common desire among Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Sunsilk Nourishing Soft Smooth Shampoo is well-positioned in the Indian market with strong brand presence and competitive pricing.

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