Sunny Herbals Dark Brown Hair Color Rich Natural Dark Brown Shade No Ammonia Long Lasting Color Covers Grey Effectively With Henna Amla Bhringraj Soft Shiny Hair Unisex Pack of 12

Sunny Herbals Dark Brown Hair Color Rich Natural Dark Brown Shade No Ammonia Long Lasting Color Covers Grey Effectively With Henna Amla Bhringraj Soft Shiny Hair Unisex Pack of 12

Sunny Herbals Dark Brown Hair Color is a rich, natural dark brown shade hair color that does not contain any ammonia. It delivers long-lasting color and effectively covers grey hair with the goodness of henna, amla, and bhringraj for soft and shiny hair.

Key features of this hair color include its ammonia-free formula, natural ingredients like henna and amla, and its ability to cover grey hair effectively while leaving the hair soft and shiny.

This product is suitable for both men and women who are looking for a safe and natural way to color their hair while also nourishing and strengthening it with herbal ingredients.

Pros: Ammonia-free formula, natural ingredients, long-lasting color, covers grey effectively, leaves hair soft and shiny.
Cons: May require multiple applications for darker shades, may not be suitable for extremely light hair colors.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting color with herbal ingredients like Henna and Amla.	India Retailing
Brand Strength	20	18	Established brand with a reputation for quality herbal products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 12 units, appealing to price-conscious consumers.	Business Standard
Competition	10	0	Intense competition in the permanent hair color segment from both local and international brands.	ET Retail
Use-case Advantage	5	3	Suitable for both men and women, catering to a wide target audience.	Retail Today
Final Market Score	100	66/100 (3.30/5)	Strong brand with a competitive price offering in the growing natural hair color segment.

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