Sunny Health Fitness Dark Brown Hair Color Pack of 4 X 20 g

Sunny Health Fitness Dark Brown Hair Color Pack of 4 X 20 g

Product: The Sunny Health Fitness Dark Brown Hair Color is a pack of 4 individual hair color sachets, each containing 20g of product.

Key Features: This hair color is specifically formulated for dark brown hair, providing long-lasting and vibrant color. It is easy to use and suitable for at-home hair coloring.

For whom: This hair color is ideal for individuals with dark brown hair looking to refresh their color or cover up grays. It is suitable for both men and women.

Pros: The Sunny Health Fitness Dark Brown Hair Color is ammonia-free, making it gentle on the hair and scalp. It provides full coverage and a natural-looking result.

Cons: Some users may find that the color fades faster than expected, especially with frequent washing. It may also be necessary to use multiple sachets for longer or thicker hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian skin tones.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from both local and international brands.	Business Standard
Use-case Advantage	5	5	Convenient pack size for regular home use.	Femina
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive pricing in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—