SUGAR POP Velvet Matte Lip Liner Jojoba Oil Creamy Matte Waterproof 03 Beige Vibes

SUGAR POP Velvet Matte Lip Liner Jojoba Oil Creamy Matte Waterproof 03 Beige Vibes

The SUGAR POP Velvet Matte Lip Liner in shade 03 Beige Vibes is a versatile lip liner that can be used to define and shape the lips before applying lipstick or can be worn alone for a matte, long-lasting finish.

Key features of this product include its creamy texture, infused with jojoba oil to keep lips hydrated and comfortable throughout wear. The waterproof formula ensures that the lip liner stays put all day without smudging or fading.

This lip liner is suitable for anyone who wants to achieve a defined lip look with a matte finish. It is great for all skin tones and can be paired with a variety of lipstick shades for a seamless look.

Pros: - Creamy texture for easy application - Infused with jojoba oil for hydration - Waterproof formula for long-lasting wear Cons: - Limited shade range may not cater to all preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and waterproof features align with current market trends.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for lip makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from both local and international lip liner brands.	Cosmopolitan India
Use-case Advantage	5	5	Versatile shade suitable for daily wear and special occasions.	Elle India
Final Market Score	100	66/100 (3.30/5)	SUGAR POP Velvet Matte Lip Liner 03 Beige Vibes is well-positioned in the Indian lip liner market with a strong brand and feature fit.

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