SUGAR POP Full Coverage Cream Concealer with Vitamin E For Medium To Wheatish Skin Tone Waterproof Easy To Blend All Skin Rich Matte Finish 4ml 02 Walnut

SUGAR POP Full Coverage Cream Concealer with Vitamin E For Medium To Wheatish Skin Tone Waterproof Easy To Blend All Skin Rich Matte Finish 4ml 02 Walnut

About the Product: SUGAR POP Full Coverage Cream Concealer is a versatile concealer that provides full coverage and is enriched with Vitamin E. It comes in a convenient 4ml size and is suitable for medium to wheatish skin tones.

Key Features: - Full coverage - Enriched with Vitamin E - Waterproof - Easy to blend - Suitable for all skin types - Rich matte finish

For Whom: This concealer is ideal for those with medium to wheatish skin tones who are looking for a high coverage concealer that is easy to blend and provides a matte finish.

Pros: - Provides full coverage - Enriched with Vitamin E for added skincare benefits - Waterproof formula - Easy to blend for a seamless finish - Suitable for all skin types - Provides a rich matte finish

Cons: - Limited shade range for different skin tones.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches the need for full coverage and easy blending.	Elle
Brand Strength	20	10	Established brand with good reputation in cosmetics.	Vogue
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Forbes
Competition	10	6	Facing strong competition from similar concealers in the market.	Cosmopolitan
Use-case Advantage	5	5	Suits medium to wheatish skin tones with a matte finish.	Grazia
Final Market Score	100	66/100 (3.30/5)	Competitively positioned concealer with good feature fit.

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