SUGAR Cosmetics Matte as Hell Crayon Lipsticks for Women Lasts Up To 8 Hours Lip Crayon with Sharpener 2 8gm 32 Miss Rosa

SUGAR Cosmetics Matte as Hell Crayon Lipsticks for Women Lasts Up To 8 Hours Lip Crayon with Sharpener 2 8gm 32 Miss Rosa

Key Features: - Long-lasting matte finish - Comes with a sharpener for precise application - Highly pigmented formula - Available in a variety of shades

For whom: This product is perfect for women who love bold, long-lasting lip colors. Whether you are heading to work or going out for a night on the town, this lipstick will stay put for up to 8 hours.

Pros: - Easy to apply - Doesn't feather or bleed - Great color payoff - Comes with a sharpener for convenience

Cons: - May feel a bit drying on the lips - Some shades may need to be reapplied throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and long-lasting feature align well with Indian consumer preferences.	Vogue
Brand Strength	20	18	SUGAR Cosmetics known for quality and trendy products in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the Indian lipstick market with many established brands.	Cosmopolitan
Use-case Advantage	5	3	Convenient lip crayon format appeals to on-the-go Indian women.	Elle
Final Market Score	100	66/100 (3.30/5)	SUGAR Cosmetics Matte as Hell Crayon Lipsticks is well-positioned in the Indian market with its trendy brand image and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—