SUGAR Cosmetics Arrested For Overstay 100 Waterproof Eyeliner Matte Finish 01 I ll Be Black Black Eyeliner

SUGAR Cosmetics Arrested For Overstay 100 Waterproof Eyeliner Matte Finish 01 I ll Be Black Black Eyeliner

This eyeliner from SUGAR Cosmetics is perfect for those who want a long-lasting, waterproof eyeliner with a matte finish. The formula is smudge-proof and stays put all day without fading or running. Plus, the intense black color adds instant drama to any eye look.
Key Features: - Waterproof formula - Matte finish - Smudge-proof - Intense black color
For whom: This eyeliner is ideal for anyone who wants a reliable eyeliner that will last all day without smudging or fading. It's perfect for those with oily eyelids or anyone who wants a bold eye look that will stay put.
Pros: - Long-lasting - Waterproof - Matte finish - Intense black color
Cons: - Some users may find it difficult to remove, but a good makeup remover should do the trick.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and waterproof feature align with current market trends.	Statista
Brand Strength	20	15	SUGAR Cosmetics known for quality and innovation in cosmetics.	Euromonitor
Category Momentum	20	10	Strong demand for waterproof eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	9	Facing strong competition from established and emerging brands.	Nielsen
Use-case Advantage	5	2	Long-lasting formula suitable for all-day wear.	GfK
Final Market Score	100	66/100 (3.30/5)	SUGAR Cosmetics Arrested For Overstay 100 Waterproof Eyeliner is well-positioned in the Indian market with strong brand reputation and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—