SUGAR Cosmetics Arch Arrival Micro Brow Pencil 01 Jerry Brown Transfer resistant Water proof Sweat proof Brow Pencil Stays up to 12 hours

SUGAR Cosmetics Arch Arrival Micro Brow Pencil 01 Jerry Brown Transfer resistant Water proof Sweat proof Brow Pencil Stays up to 12 hours

Key Features: - Transfer resistant formula - Waterproof and sweat-proof - Long-lasting, stays up to 12 hours - Micro tip for precise application

For whom: This brow pencil is perfect for anyone looking for a long-lasting and smudge-proof brow product. It is suitable for all skin types and is great for those with busy lifestyles who need their makeup to stay put all day.

Pros: - High staying power - Precise application with micro tip - Smudge-proof formula - Water and sweat resistant

Cons: - Some users may find the formula a bit dry - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers long-lasting and smudge-proof brow color, meeting market needs.	Vogue India
Brand Strength	20	18	SUGAR Cosmetics is a popular and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for brow products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	4	Facing competition from other established brow pencil brands in India.	Cosmopolitan India
Use-case Advantage	5	4	Provides easy application and long wear, suitable for daily use.	Elle India
Final Market Score	100	76/100 (3.80/5)	SUGAR Cosmetics Arch Arrival Micro Brow Pencil 01 Jerry Brown is a strong contender in the Indian eyebrow colors market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
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