Streax Shampoo Hair Colour 60 ml Natural Black Easy DIY Squeeze Pack

Streax Shampoo Hair Colour 60 ml Natural Black Easy DIY Squeeze Pack

- Streax Shampoo Hair Colour in Natural Black is a convenient and easy-to-use DIY hair colouring product that comes in a 60 ml squeeze pack.

- Key Features: This hair colour is enriched with walnut oil that helps nourish and condition your hair while also providing long-lasting colour. It is easy to apply and does not require mixing with any developer or other products, making it a hassle-free option for at-home hair colouring.

- For whom: This hair colour is suitable for anyone looking to touch up their roots, cover grey hairs, or add a subtle black tint to their hair.

- Pros: The squeeze pack packaging makes application mess-free and easy. The walnut oil in the formula adds shine and softness to the hair. It is a quick and convenient way to refresh your hair colour at home.

- Cons: The 60 ml size may not be enough for those with long or thick hair. The colour may fade quicker than salon-quality hair dyes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient 60 ml squeeze pack ideal for DIY hair coloring at home.	IndiaRetailing
Brand Strength	20	18	Streax is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for semi-permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail4Growth
Competition	10	8	Facing competition from other brands offering similar semi-permanent hair color options.	ETRetail
Use-case Advantage	5	5	Offers natural black hair color for a quick and easy transformation.	BeautyIndia
Final Market Score	100	76/100 (3.80/5)	Streax Shampoo Hair Colour 60 ml Natural Black Easy DIY Squeeze Pack holds a strong position in the Indian semi-permanent hair color market.

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