Staze 9to9 Gloss Lock 2 in 1 Liquid Lipstick Lip Gloss For Long lasting Fuller Pump up pigmented Lipstick Transfer proof 12hrs long stay with Intense Color Payof f Lightweight Comfortable 05 I m Happy 7g

Staze 9to9 Gloss Lock 2 in 1 Liquid Lipstick Lip Gloss For Long lasting Fuller Pump up pigmented Lipstick Transfer proof 12hrs long stay with Intense Color Payof f Lightweight Comfortable 05 I m Happy 7g

Key Features: - 2 in 1 liquid lipstick and lip gloss - Long-lasting formula - Fuller, pump-up pigmented lipstick - Transfer-proof for up to 12 hours - Intense color payoff - Lightweight and comfortable to wear - Shade: I'm Happy (05) - Size: 7g

For whom: This product is perfect for anyone who wants a long-lasting, highly pigmented lip color that is comfortable to wear.

Pros: - Versatile 2 in 1 formula - Intense color payoff - Long-lasting and transfer-proof - Lightweight and comfortable to wear

Cons: - Limited shade range - May require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 2-in-1 functionality, long-lasting wear, and intense color payoff, aligning with current market trends.	Vogue, Femina
Brand Strength	20	18	Established brand with loyal customer base in the lipstick segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the features offered, appealing to price-sensitive Indian consumers.	Retail360, ET Retail
Competition	10	8	Facing strong competition from established and emerging brands in the Indian lipstick market.	Vogue India, Harpers Bazaar
Use-case Advantage	5	5	Versatile product suitable for both daily wear and special occasions, meeting diverse consumer needs.	Cosmopolitan, Elle
Final Market Score	100	76/100 (3.80/5)	Staze 9to9 Gloss Lock 2 in 1 Liquid Lipstick offers a competitive product in the Indian lipstick market with strong brand presence and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—