St Ives Renewing Collagen Elastin Body Lotion 621Ml

St Ives Renewing Collagen Elastin Body Lotion 621Ml

About Product: St. Ives Renewing Collagen Elastin Body Lotion is a hydrating formula that helps to improve skin's elasticity and firmness.

Key Features: This body lotion contains collagen and elastin proteins, which help to rejuvenate and revitalize the skin. It also has a non-greasy formula that absorbs quickly, leaving skin feeling smooth and moisturized.

For whom: This body lotion is suitable for all skin types, especially those looking to improve the elasticity and firmness of their skin.

Pros: - Helps improve skin's elasticity and firmness - Non-greasy formula - Quick absorbing - Leaves skin feeling smooth and moisturized

Cons: - May not be suitable for individuals with sensitive skin or allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The collagen and elastin formula of the lotion aligns with the current consumer preference for anti-aging products.	Euromonitor
Brand Strength	20	10	St Ives is a recognized brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from both international and local brands in the body lotion segment.	AC Nielsen
Use-case Advantage	5	5	Offers long-lasting hydration suitable for Indian climate conditions.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	St Ives Renewing Collagen Elastin Body Lotion 621Ml is well-positioned in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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