Shryoan Shimmery Dual Kajal with Sharpener Waterproof Long Lasting Black Blue Shades Long lasting smudge proof Sweat proof Formula 24 Hour Wear Pack of 1

Shryoan Shimmery Dual Kajal with Sharpener Waterproof Long Lasting Black Blue Shades Long lasting smudge proof Sweat proof Formula 24 Hour Wear Pack of 1

Shryoan Shimmery Dual Kajal is a versatile eye makeup product that combines the benefits of a kajal and eyeliner in one. It comes in a pack of 1 with a built-in sharpener for easy application on the go.

Key Features: - Waterproof formula that stays put all day - Long lasting and smudge proof for a flawless look - Sweat proof formula to withstand any weather conditions - Available in black and blue shades for versatile looks - 24 hour wear for long-lasting impact

This product is suitable for anyone looking for a reliable eye makeup product that can enhance their overall look with ease. Whether you're a makeup enthusiast or just starting out, the Shryoan Shimmery Dual Kajal is perfect for creating bold and dramatic eye looks.

Pros: - Easy to apply with the built-in sharpener - Long-lasting formula that does not budge - Available in two versatile shades - Waterproof and sweat proof for all-day wear Cons: - May require touch-ups throughout the day for oily eyelids - Limited shade selection compared to other brands - Sharpener can become dull over time and may need to be replaced

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of shades, long-lasting, smudge-proof, and sweat-proof features aligning with market preferences.	Euromonitor
Brand Strength	20	10	Brand is relatively new in the market with moderate recognition.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting waterproof kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	Retail360
Competition	10	6	Facing competition from established brands offering similar features but at higher price points.	BusinessToday
Use-case Advantage	5	5	Addresses the need for a versatile kajal suitable for long wear and different occasions.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively positioned long-lasting kajal with room for brand growth in the Indian market.

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