Sebsun Dandruff Control Shampoo 500ml

Sebsun Dandruff Control Shampoo 500ml

Sebsun Dandruff Control Shampoo is a specially formulated shampoo designed to effectively combat dandruff and soothe irritated scalps.

Key Features: - Contains active ingredients such as tea tree oil and salicylic acid to help reduce dandruff and prevent its recurrence - Provides relief from itching and flaking - Gentle enough for daily use - Suitable for all hair types

For whom: This shampoo is suitable for individuals dealing with dandruff and scalp irritation. It is also suitable for those looking to maintain a healthy scalp and prevent dandruff build-up.

Pros: - Effectively controls dandruff - Soothes irritated scalp - Leaves hair feeling clean and refreshed - Suitable for daily use

Cons: - May not be suitable for individuals with very sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients effective against dandruff.	GfK
Brand Strength	20	15	Established brand with good reputation in hair care sector.	Euromonitor
Category Momentum	20	10	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos.	Nielsen
Competition	10	6	Facing strong competition from other popular anti-dandruff shampoo brands.	IRI
Use-case Advantage	5	5	Offers long-lasting dandruff control for regular use.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned anti-dandruff shampoo with good market potential.

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