Schwarzkopf TAFT Power V12 Hair Gel With Speed Hold Technology Fast Drying formulation Moisturising formula Non stick Easy to Wash off No Alcohol No Sulphate Vegan Peta approved 150ML

Schwarzkopf TAFT Power V12 Hair Gel With Speed Hold Technology Fast Drying formulation Moisturising formula Non stick Easy to Wash off No Alcohol No Sulphate Vegan Peta approved 150ML

Key Features: - Speed Hold Technology for fast drying - Moisturizing formula for healthy hair - Non-stick and easy to wash off - Free from alcohol and sulphate - Vegan and Peta approved - 150ML size for easy portability

For whom: Schwarzkopf TAFT Power V12 Hair Gel is suitable for anyone looking for a strong hold hair gel that is quick drying and easy to wash off. It is perfect for both men and women with all hair types.

Pros: - Speed Hold Technology allows for quick styling - Moisturizing formula keeps hair healthy - Non-sticky and easy to wash off - Free from harsh chemicals like alcohol and sulphate - Vegan and Peta approved, cruelty-free - Convenient 150ML size for on-the-go styling

Cons: - Some users may prefer a stronger hold for certain styles - Limited availability in some stores or regions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fast drying, non-stick, and vegan formula align with current market trends.	Euromonitor
Brand Strength	20	18	Schwarzkopf is a well-known and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	Retail360
Competition	10	8	Facing competition from other established hair gel brands in India.	BeautyMarketIndia
Use-case Advantage	5	5	Offers easy application and removal, catering to consumer convenience.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Schwarzkopf TAFT Power V12 Hair Gel is well-positioned in the Indian market with its innovative features and competitive pricing.

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