Schwarzkopf Simply Colour Permanent Hair Colour Gentle On Scalp Upto 100 Grey Coverage Dermatologist Tested Long Lasting Nourishing Formula With Argan Oil PPD PTD Free 3 00 Dark Brown 142 5ml

Schwarzkopf Simply Colour Permanent Hair Colour Gentle On Scalp Upto 100 Grey Coverage Dermatologist Tested Long Lasting Nourishing Formula With Argan Oil PPD PTD Free 3 00 Dark Brown 142 5ml

- This Schwarzkopf Simply Colour Permanent Hair Colour is a gentle and nourishing formula that is also gentle on the scalp. - It provides up to 100% grey coverage and is dermatologist tested for safety. - The long-lasting formula contains Argan oil to nourish and protect the hair.

- This product is suitable for anyone looking to color their hair at home with a gentle and effective formula. - It is ideal for those with sensitive scalps or who have experienced irritation from other hair coloring products. - The 3.00 Dark Brown shade is a rich and natural-looking color that will suit a variety of skin tones.

Pros: - Gentle formula that is kind to the scalp - Provides excellent grey coverage - Long-lasting color with nourishing Argan oil Cons: - Limited shade range available - Some users may prefer a stronger or more vibrant color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers gentle formula with nourishing ingredients like Argan Oil, meeting consumer preferences for hair health.	Euromonitor
Brand Strength	20	10	Schwarzkopf is a well-known brand with positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established brands offering similar features.	Kantar
Use-case Advantage	5	5	Provides up to 100% grey coverage, meeting a common need among Indian consumers.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Schwarzkopf Simply Colour in Dark Brown offers a well-rounded package meeting key consumer demands in the Indian market.

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