SACRED HERBS Ammonia PPD Free Natural Organic Gel Hair Color for Men Women pH Neutral Long Lasting Color with 100 Grey Coverage 160ml 20gm DARK BROWN 180 ML

SACRED HERBS Ammonia PPD Free Natural Organic Gel Hair Color for Men Women pH Neutral Long Lasting Color with 100 Grey Coverage 160ml 20gm DARK BROWN 180 ML

This SACRED HERBS Ammonia PPD Free Natural Organic Gel Hair Color is a safe and effective way to color your hair without damaging chemicals like ammonia or PPD. Made with natural ingredients, this hair color is gentle on the scalp and leaves hair looking shiny and healthy.

Key Features:
- Ammonia and PPD free formula
- Organic ingredients
- pH neutral
- Long-lasting color
- 100% grey coverage
- Dark Brown shade
- 180 ml size

For whom: This hair color is suitable for both men and women who want a natural and organic option for coloring their hair. Its gentle formula makes it ideal for those with sensitive scalps or allergies to traditional hair dyes.

Pros: - Safe and gentle formula - Long-lasting color - Covers grey hair completely - Organic ingredients - Easy to use gel formula

Cons: - May require multiple applications for desired intensity - Dark Brown shade may not be suitable for all skin tones - Slightly higher price point than traditional hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	PPD-free formula with 100% grey coverage and long-lasting color aligns with current consumer preferences.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural and organic hair color products in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar natural and organic hair color products in the market.	GfK
Competition	10	10	Facing moderate competition from other established natural hair color brands in India.	IRI
Use-case Advantage	5	5	Suitable for both men and women, offering convenience and versatility.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong product positioning in the growing Indian natural hair color market.

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