Ruby s Organics Compact Setting Powder Matte Finish Poreless with SPF for Women All Skin Types Face Makeup Controls Oil Conceals Radiant Skin Natural Cruelty Vegan Paraben Free Shade SP2 9g

Ruby s Organics Compact Setting Powder Matte Finish Poreless with SPF for Women All Skin Types Face Makeup Controls Oil Conceals Radiant Skin Natural Cruelty Vegan Paraben Free Shade SP2 9g

Key Features: - Compact setting powder with matte finish - Poreless formula with SPF protection - Controls oil and conceals imperfections - Suitable for all skin types - Radiant skin effect - Natural, cruelty-free, vegan, and paraben-free - Shade SP2, 9g size

For whom: This setting powder is perfect for women of all skin types who want a matte finish, poreless look, and SPF protection in their face makeup routine. It is ideal for those who want to control oil and achieve a radiant skin effect while concealing imperfections.

Pros: - Provides a matte finish and poreless look - Contains SPF protection for added skincare benefits - Controls oil and conceals imperfections for a flawless complexion - Suitable for all skin types - Cruelty-free, vegan, and paraben-free formula for ethical consumers - Shade SP2 offers a natural look for various skin tones

Cons: - The 9g size may run out quickly for daily use - Some users may find the product to be on the pricier side in comparison to other setting powders

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF and oil control features align well with consumer preferences.	Euromonitor
Brand Strength	20	18	Strong brand reputation for organic and cruelty-free products.	Brandwatch
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI
Competition	10	8	Facing strong competition from established and new brands.	Kantar
Use-case Advantage	5	5	Addresses common skin concerns for Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive above-average performance in a competitive market.

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