Roux Temporary Haircolor Touch Up Stick Dark Brown 1 ea

Roux Temporary Haircolor Touch Up Stick Dark Brown 1 ea

The Roux Temporary Haircolor Touch Up Stick in Dark Brown is a convenient and easy-to-use solution for covering up gray roots or regrowth between salon visits. Simply glide the touch-up stick over the desired areas for instant color coverage.

Key Features: - Temporary haircolor touch up stick in Dark Brown shade - Compact size for on-the-go touch ups - Mess-free application with no dripping or staining - Blends seamlessly with existing hair color - Washes out easily with shampoo

For whom: This touch-up stick is perfect for anyone looking to temporarily cover up gray roots or regrowth between hair coloring appointments. It is suitable for all hair types and can be easily incorporated into your beauty routine.

Pros: - Easy to use and mess-free application - Compact and travel-friendly design - Blends seamlessly with existing hair color - Washes out easily with shampoo

Cons: - May require multiple applications for more stubborn grays - Color may fade over time, especially with frequent washing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy and quick touch-up solution for dark brown hair color.	GfK
Brand Strength	20	10	Established brand with good reputation in hair care sector.	Euromonitor
Category Momentum	20	15	Growing demand for temporary hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing competition from other temporary and permanent hair color brands.	IRI
Use-case Advantage	5	5	Convenient for covering roots or gray hair between colorings.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned dark brown temporary hair color touch-up stick in a competitive market.

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