Root Cover Up 6gm Dark Brown Instantly Cover greys touch up highlights water sweat resistant Root concealer Dark Brown

Root Cover Up 6gm Dark Brown Instantly Cover greys touch up highlights water sweat resistant Root concealer Dark Brown

Key Features: - Instantly covers up greys and touch up highlights - Water and sweat resistant formula - Easy to use root concealer in Dark Brown shade

For whom: - Perfect for anyone looking to cover up grey roots or touch up their highlights quickly and easily - Ideal for individuals with dark brown hair looking for a root concealer solution

Pros: - Provides instant coverage for greys and highlights - Water and sweat resistant, making it long-lasting - Easy to use and convenient for on-the-go touch ups

Cons: - May require frequent touch ups for those with fast hair growth - Limited shade options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types.	Nielsen
Brand Strength	20	10	Recognizable brand with a history of hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for root touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing competition from both established and emerging brands.	IRI
Use-case Advantage	5	5	Convenient solution for covering greys and touch-up needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitive root cover up with good market fit in India.

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