ROOT and SOIL New Born Kajal Baby Kajal Traditionally Handcrafted With Clay Diya Farm made Castor Oil Pure Cotton Fibres and Desi Cow Ghee 5 Grams

ROOT and SOIL New Born Kajal Baby Kajal Traditionally Handcrafted With Clay Diya Farm made Castor Oil Pure Cotton Fibres and Desi Cow Ghee 5 Grams

ROOT and SOIL New Born Kajal is a specially crafted baby kajal made with traditional ingredients such as clay, diya farm-sourced castor oil, pure cotton fibres, and desi cow ghee. This kajal is perfect for newborns and is handcrafted with care to ensure safety and purity in every application.
Key Features: - Made with natural and traditional ingredients - Handcrafted with care for newborns - Free from harmful chemicals and additives - Comes in a convenient 5-gram pack for easy application
For whom: ROOT and SOIL New Born Kajal is specifically designed for newborn babies to enhance their eye health and protect their eyes from harmful irritants. It is suitable for all skin types and is gentle enough for delicate baby skin.
Pros: - Made with pure and natural ingredients - Handcrafted with care for safety and quality - Easy to apply and long-lasting - Free from harmful chemicals or preservatives - Nourishing and protective for baby's eyes
Cons: - Limited availability in some regions - May require frequent reapplication for long-lasting effect

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of ingredients aligns with consumer preference for organic and traditional products.	Euromonitor
Brand Strength	20	18	Established brand with a focus on traditional and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural baby care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium baby kajal products in the market.	Retail360
Competition	10	8	Facing competition from established brands and local artisans offering similar traditional kajal products.	MarketWatch
Use-case Advantage	5	5	Offers safe and natural eye care solution for newborns and infants.	BabyCareMag
Final Market Score	100	76/100 (3.80/5)	Strong potential in the growing market for natural baby kajal products in India.

Factor	Rating (out of 5)	Notes
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