REVLON Translucent Balm Stain Cherish

REVLON Translucent Balm Stain Cherish

About Product: REVLON Translucent Balm Stain Cherish is a hydrating lip balm with a sheer pop of color. It provides long-lasting moisture while leaving a subtle tint on your lips. Key Features: This balm stain is infused with a Triple Butter Complex of shea, mango, and coconut butter, which helps to keep your lips soft and nourished. It also has a retractable chubby crayon design for easy application on the go. For whom: This product is perfect for those who want a hydrating lip balm with a hint of color that lasts all day. It is great for busy individuals who want a low-maintenance lip product that provides both moisture and color. Pros: - Long-lasting hydration - Subtle tint for a natural look - Easy application with retractable design - Triple Butter Complex for soft, nourished lips Cons: - Limited color options - Some may prefer a more pigmented lip product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	REVLON Translucent Balm Stain Cherish offers unique long-lasting tint and hydration.	GfK
Brand Strength	20	10	Revlon is a well-known brand with good market presence in India.	Euromonitor
Category Momentum	20	15	Lip stains & tints gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other established lip stain brands.	IRI
Use-case Advantage	5	5	Versatile product suitable for daily wear and special occasions.	Kantar
Final Market Score	100	66/100 (3.30/5)	REVLON Translucent Balm Stain Cherish holds a strong position in the growing Indian lip stains & tints market.

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