Revlon Mascara So Fierce Big Bad Lash Eye Makeup Volumizing Lasts up to 24 Hours No Clump Smudge Proof Flake Proof Black 761 0 34 Fl Oz

Revlon Mascara So Fierce Big Bad Lash Eye Makeup Volumizing Lasts up to 24 Hours No Clump Smudge Proof Flake Proof Black 761 0 34 Fl Oz

Revlon Mascara So Fierce Big Bad Lash is a volumizing mascara that lasts up to 24 hours without clumping, smudging, or flaking.

Key Features:
- Volumizing formula
- Long-lasting wear
- No clumping
- Smudge-proof
- Flake-proof
- Intense black shade
- Comes in a 0.34 fl oz tube

For whom:
This mascara is perfect for anyone looking for bold, voluminous lashes that last all day without any smudging or flaking.

Pros:
- Provides intense volume
- Lasts up to 24 hours
- No clumping or smudging
- Flake-proof formula

Cons:
- May be difficult to remove at the end of the day
- Some users may prefer a different brush style for application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers volumizing, clump-free, smudge-proof, and flake-proof features, aligning with Indian consumer preferences.	Kantar
Brand Strength	20	18	Revlon is a well-established brand in the Indian cosmetic market.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mascaras in the Indian market.	GfK
Competition	10	8	Facing moderate competition from other international and local mascara brands in India.	Statista
Use-case Advantage	5	5	Addresses the need for long-lasting and bold eye makeup looks in Indian market.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Revlon Mascara So Fierce Big Bad Lash is well-positioned in the Indian market with its strong brand, competitive pricing, and feature alignment.

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