REVLON FABULINER Eye Liner BLACK 9ML

REVLON FABULINER Eye Liner BLACK 9ML

The REVLON FABULINER Eye Liner in Black is a must-have for creating bold and precise eye looks. Its rich black color glides on smoothly and stays put all day long. With a fine felt tip, this eyeliner allows for easy and precise application, whether you're going for a thin line or a dramatic cat eye.

Key Features: - Rich black color - Fine felt tip for precise application - Long-lasting formula

For whom: This eyeliner is perfect for anyone who loves to experiment with different eye looks and wants a reliable product that will stay in place all day. Whether you're a makeup novice or a beauty expert, the REVLON FABULINER Eye Liner is sure to become a staple in your makeup bag.

Pros: - Easy to apply - Long-lasting formula - Versatile for creating different eye looks

Cons: - Some may prefer a thicker or thinner tip depending on their desired look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Revlon Fabuliner offers key features desired by Indian consumers.	IndiaRetailing, Business Standard
Brand Strength	20	18	Revlon is a well-established brand with strong recognition in India.	Brand Finance, Forbes
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar eyeliners in the market.	ETRetail, Business Today
Competition	10	8	Facing strong competition from Maybelline and Lakme in the Indian market.	Cosmopolitan, Vogue India
Use-case Advantage	5	5	Versatile for both everyday wear and special occasions.	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	Revlon Fabuliner Eye Liner BLACK 9ML holds a strong position in the competitive Indian eyeliner market.

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