REVLON ColorStay Suede INK Lipstick Waterproof Longwear Transfer proof Antioxidant rich Vitamin E With Vegan Formula made without parabens In The Zone 019

REVLON ColorStay Suede INK Lipstick Waterproof Longwear Transfer proof Antioxidant rich Vitamin E With Vegan Formula made without parabens In The Zone 019

Revlon ColorStay Suede INK Lipstick is a waterproof, longwear lipstick that is transfer-proof and rich in antioxidants and Vitamin E. It is also formulated with a vegan formula made without parabens.
Key Features: - Waterproof and longwear formula - Transfer-proof - Antioxidant-rich with Vitamin E - Vegan formula made without parabens
This lipstick is suitable for those looking for a long-lasting lip color that is also hydrating and nourishing for the lips. It is perfect for those who want a lipstick that won't budge throughout the day.
Pros: - Long-lasting formula - Waterproof and transfer-proof - Antioxidant-rich with nourishing Vitamin E - Vegan formula without parabens
Cons: - Some users may find the formula to be slightly drying - Limited shade range compared to other lipstick brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, transfer-proof, and vegan formula align well with current consumer preferences.	Kantar
Brand Strength	20	18	Revlon is a well-established brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Growing demand for longwear lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar longwear lipsticks in the market.	GfK
Competition	10	0	Intense competition in the longwear lipstick segment from both domestic and international brands.	IRI
Use-case Advantage	5	3	Offers antioxidant-rich Vitamin E benefits for lip health.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Revlon ColorStay Suede INK Lipstick offers a strong value proposition in the competitive Indian longwear lipstick market.

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