REVLON Colorstay Overtime Lipcolor Long wearing Shiny Lip color Kiss proof Smudge Proof 99 Moisturizing ingredients Always Sienna 380

REVLON Colorstay Overtime Lipcolor Long wearing Shiny Lip color Kiss proof Smudge Proof 99 Moisturizing ingredients Always Sienna 380

Key Features: - Long-wearing formula - Shiny finish - Kiss-proof and smudge-proof - Contains 99 moisturizing ingredients - Shade: Always Sienna 380

For whom: This lip color is perfect for anyone looking for a long-lasting, shiny lip color that won't budge throughout the day. It is great for those who want a moisturizing formula that also provides a pop of color.

Pros: - Long-wearing formula means you won't have to constantly reapply - Shiny finish adds a touch of glamour to any look - Kiss-proof and smudge-proof for worry-free wear - Contains moisturizing ingredients to keep lips hydrated

Cons: - Some users may find the formula to be slightly sticky - Shade range may be limited for those looking for more variety

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	REVLON Colorstay Overtime Lipcolor offers kiss-proof and smudge-proof features, aligning with Indian consumers' preferences for long-lasting lipsticks.	Kantar
Brand Strength	20	18	REVLON is a well-established brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Growing demand for long-wearing lip colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-wearing lipsticks in India.	IRI
Competition	10	8	Facing competition from other popular long-wearing lipstick brands in India.	GfK
Use-case Advantage	5	5	Provides moisturizing benefits, catering to the Indian market's preference for lip products with added skincare benefits.	Spire Research
Final Market Score	100	76/100 (3.80/5)	REVLON Colorstay Overtime Lipcolor is well-positioned in the Indian market with its long-wearing and moisturizing features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—