Revlon ColorSilk Permanent Hair Color For Women Salon Quality Hair Colour at Home with up to 100 Grey Coverage Pro Keratin No Ammonia Up to 8 Weeks of Colour Deep Burgundy 3DB Pack of 1

Revlon ColorSilk Permanent Hair Color For Women Salon Quality Hair Colour at Home with up to 100 Grey Coverage Pro Keratin No Ammonia Up to 8 Weeks of Colour Deep Burgundy 3DB Pack of 1

Revlon ColorSilk Permanent Hair Color is a salon-quality hair color that you can use at home. With up to 100% gray coverage, you can achieve gorgeous, vibrant color in the comfort of your own bathroom.

Key Features:
- Pro Keratin formula for healthy, luxurious hair
- No ammonia, so it's gentle on your hair
- Up to 8 weeks of color that won't fade
- Deep Burgundy shade for a bold, statement look
- Comes in a pack of 1 for easy application

For women looking for an affordable and convenient way to color their hair at home, Revlon ColorSilk is the perfect choice. Whether you're covering up grays or simply want to try a new shade, this hair color is easy to use and delivers fantastic results.

Pros:
- Salon-quality results without the high price tag
- Long-lasting color that won't fade quickly
- Ammonia-free formula is gentle on hair

Cons:
- May require multiple applications for thick or long hair
- Color may vary slightly from what is pictured on the box.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers salon-quality hair color with up to 100% grey coverage and Pro Keratin formula, meeting consumer expectations.	Nielsen
Brand Strength	20	18	Revlon is a well-established brand in the Indian market known for quality hair color products.	Euromonitor
Category Momentum	20	15	Growing demand for at-home hair coloring products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, appealing to price-conscious Indian consumers.	GfK
Competition	10	8	Faces competition from other established hair color brands offering similar features in the Indian market.	IRI
Use-case Advantage	5	5	Provides long-lasting color up to 8 weeks, meeting the need for durable hair color solutions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Revlon ColorSilk Permanent Hair Color offers a strong value proposition in the competitive Indian hair color market.

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