Revlon ColorSilk Permanent Hair Color For Women Salon Perfect Hair Colour at Home with 100 Grey Coverage Pro Keratin No Ammonia Up to 8 Weeks of Colour Shade Soft Black 1WN Pack of 1

Revlon ColorSilk Permanent Hair Color For Women Salon Perfect Hair Colour at Home with 100 Grey Coverage Pro Keratin No Ammonia Up to 8 Weeks of Colour Shade Soft Black 1WN Pack of 1

Revlon ColorSilk Permanent Hair Color is a top-quality hair coloring product designed specifically for women looking to achieve salon-perfect hair color at the comfort of their own home. With its advanced formula, this hair color provides 100% grey coverage and leaves your hair looking vibrant and healthy.

Key Features: - Pro Keratin formula helps to strengthen and nourish your hair while coloring - No ammonia formula is gentle on your scalp and hair - Long-lasting color that stays vibrant for up to 8 weeks - Shade: Soft Black 1WN - Comes in a pack of 1 for easy application

For Whom: This product is suitable for women who want to achieve professional-looking hair color without the hassle and expense of going to a salon. Whether you're covering up grey hairs or simply want to refresh your current color, Revlon ColorSilk is perfect for all hair types.

Pros: - Easy to use at home - Provides complete grey coverage - Nourishing formula helps to improve the overall health of your hair - Long-lasting color that doesn't fade quickly

Cons: - May not be suitable for those with very sensitive scalps - Color may vary slightly from what is depicted on the box due to individual hair characteristics

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% grey coverage, Pro Keratin formula, and no ammonia, meeting key consumer needs	Nielsen
Brand Strength	20	10	Revlon is a well-established brand in the Indian hair color market	Euromonitor
Category Momentum	20	15	Growing demand for at-home hair color solutions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	6	Facing moderate competition from other established brands offering similar features	IRI
Use-case Advantage	5	5	Provides salon-like results at home, appealing to busy Indian consumers	Kantar
Final Market Score	100	66/100 (3.30/5)	Revlon ColorSilk Permanent Hair Color in Soft Black 1WN offers a competitive solution for at-home hair coloring in the Indian market.

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