Revlon Colorsilk Beautiful Color Permanent Hair Color with Keratin 40ml 40ml 11 8ml Light Golden Brown 5G Pack of 1

Revlon Colorsilk Beautiful Color Permanent Hair Color with Keratin 40ml 40ml 11 8ml Light Golden Brown 5G Pack of 1

Revlon Colorsilk Beautiful Color is a permanent hair color formula that contains keratin to help strengthen and protect hair while coloring. It comes in the shade Light Golden Brown 5G and is packaged in a convenient 40ml pack.

Key Features: - Permanent hair color - Contains keratin for added strength and protection - Light Golden Brown shade - Easy to use 40ml pack

For whom: This hair color is ideal for anyone looking to add a beautiful golden brown shade to their hair while also nourishing and strengthening it with keratin.

Pros: - Permanent color that lasts - Keratin helps to strengthen and protect hair - Easy to use packaging

Cons: - May require touch-ups for long-lasting color - Some users may prefer a different shade for their hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin-infused formula and light golden brown shade align well with current market trends.	Euromonitor
Brand Strength	20	18	Revlon is a well-established brand with strong brand loyalty in India.	Brandwatch
Category Momentum	20	15	Growing demand for permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other established brands offering similar products.	Kantar
Use-case Advantage	5	5	Offers easy application and long-lasting color for at-home users.	GfK
Final Market Score	100	76/100 (3.80/5)	Revlon Colorsilk Beautiful Color Permanent Hair Color with Keratin 40ml is well-positioned in the Indian market for its brand strength and spec/feature fit.

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