RENEE Matte Lock Lipstick Pop Moisturizing Long Lasting Weightless Formula Intense Color Pay Off with Ultra Matte Finish Enriched with Avocado oil Vitamin E D Beta Carotene 3 5 Gm

RENEE Matte Lock Lipstick Pop Moisturizing Long Lasting Weightless Formula Intense Color Pay Off with Ultra Matte Finish Enriched with Avocado oil Vitamin E D Beta Carotene 3 5 Gm

Key Features: - Moisturizing formula: The Matte Lock Lipstick Pop is enriched with avocado oil, vitamin E, and beta carotene to keep your lips hydrated and healthy. - Long-lasting: This lipstick has a weightless formula that stays put for hours without smudging or fading. - Intense color pay off: Get rich, vibrant color in just one swipe with the Matte Lock Lipstick Pop. - Ultra matte finish: Achieve a modern matte look with this lipstick that leaves your lips velvety smooth. For whom: The Matte Lock Lipstick Pop is perfect for anyone looking for a long-lasting, moisturizing lipstick with intense color pay off and an ultra matte finish. Pros: - Moisturizing formula keeps lips hydrated - Long-lasting wear - Intense color pay off - Ultra matte finish Cons: - May need touch-ups throughout the day for maximum intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Avocado oil, Vitamin E, and Beta Carotene align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Renée is a recognized brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing strong competition from established and emerging lipstick brands in India.	Statista
Use-case Advantage	5	5	Offers weightless formula and intense color payoff, meeting consumer expectations for performance.	GfK
Final Market Score	100	76/100 (3.80/5)	Renée Matte Lock Lipstick offers a competitive product with strong brand presence in the Indian lipstick market.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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Performance in Climate	0.0	—