RENEE Face Base Loose Powder Translucent 7gm Non Sticky Weightless Matte Finish Excellent Payoff Enriched with Vitamin E

RENEE Face Base Loose Powder Translucent 7gm Non Sticky Weightless Matte Finish Excellent Payoff Enriched with Vitamin E

About Product: The RENEE Face Base Loose Powder is a 7gm translucent powder that provides a non-sticky, weightless, matte finish.

Key Features: This loose powder has excellent payoff and is enriched with Vitamin E for added skincare benefits.

For Whom: This product is perfect for anyone looking to set their makeup while also providing a smooth, matte finish.

Pros: - Non-sticky formula - Weightless feel - Matte finish - Excellent color payoff - Enriched with Vitamin E

Cons: - May not be suitable for those with dry skin as it may accentuate dry patches.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Translucent, non-sticky, weightless, matte finish, enriched with Vitamin E align well with consumer preferences	Vogue India
Brand Strength	20	10	Established brand with good reputation in cosmetics industry	Brand Equity
Category Momentum	20	15	Growing demand for compact powders in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	6	Facing strong competition from established and emerging brands in the compact powder segment	Elle India
Use-case Advantage	5	5	Offers excellent payoff suitable for daily wear and long-lasting effect	Femina
Final Market Score	100	66/100 (3.30/5)	RENEE Face Base Loose Powder has a strong market position in the competitive Indian compact powder segment.

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