RENEE Everyday Eyeliner Smudge Proof Water Resistant One Stroke Application Quick Dry Formula with Matte Intense Black Pigment Enriched with Castor Oil Cruelty Free Skincare Infused Makeup 3 5 Ml

RENEE Everyday Eyeliner Smudge Proof Water Resistant One Stroke Application Quick Dry Formula with Matte Intense Black Pigment Enriched with Castor Oil Cruelty Free Skincare Infused Makeup 3 5 Ml

Key Features: - Smudge proof - Water resistant - One stroke application - Quick dry formula - Matte intense black pigment - Enriched with castor oil - Cruelty-free - Skincare infused makeup - 3.5 ml size

For whom: This eyeliner is perfect for anyone looking for a long-lasting, easy-to-apply eyeliner that won't budge throughout the day. Its quick dry formula and intense black pigment make it ideal for creating bold, precise lines.

Pros: - Long-lasting formula - Easy to apply - Water resistant - Cruelty-free - Enriched with castor oil for added skincare benefits

Cons: - Some users may find the brush tip applicator tricky to use for precise lines

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	One-stroke application and quick-dry formula align with consumer preference for convenience.	Euromonitor
Brand Strength	20	18	RENEE known for quality and cruelty-free products, enhancing brand value.	Brandwatch
Category Momentum	20	15	Eyeliner category growing due to increased demand for eye makeup products.	Mintel
Price Positioning	20	10	Competitively priced compared to similar eyeliners in the market.	Kantar
Competition	10	8	Facing competition from established brands with similar features and formulations.	Nielsen
Use-case Advantage	5	5	Castor oil infusion offers skincare benefits, appealing to health-conscious consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	RENEE Everyday Eyeliner offers a strong value proposition in the competitive Indian eyeliner market.

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