RENEE Define Matte Lip Liner Long Lasting Smudge Proof Full Coverage Intensely Pigmented Easy Glide Formula Vitamin E Castor Oil Infused Set of 12

RENEE Define Matte Lip Liner Long Lasting Smudge Proof Full Coverage Intensely Pigmented Easy Glide Formula Vitamin E Castor Oil Infused Set of 12

The RENEE Define Matte Lip Liner is a highly pigmented lip liner that offers full coverage and a long-lasting, smudge-proof finish. With an easy glide formula, this lip liner ensures precise application every time. Infused with Vitamin E and Castor Oil, it also nourishes and hydrates the lips, leaving them feeling soft and smooth.

Key Features: - Long-lasting and smudge-proof - Full coverage and intensely pigmented - Easy glide formula for precise application - Infused with Vitamin E and Castor Oil for added hydration

For whom: This lip liner is perfect for anyone looking for a high-quality, long-lasting lip liner that provides full coverage and intense color payoff. Whether you're a makeup enthusiast or simply looking to enhance your natural lip shape, this lip liner is suitable for all.

Pros: - Long-lasting formula - Precise application - Nourishing ingredients for hydrated lips - Intensely pigmented for a bold look Cons: - Limited shade range (set of 12 may not have every desired color) - May need to sharpen regularly for more precise application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Full coverage, smudge-proof, and intensely pigmented align well with Indian consumer preferences.	Kantar
Brand Strength	20	18	Renée is a recognized brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting lip products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	8	Facing moderate competition from established and emerging lip liner brands in India.	IRI
Use-case Advantage	5	5	Easy glide formula and vitamin E, castor oil infusion offer added benefits for consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Renée Define Matte Lip Liner offers a compelling mix of features and pricing, poised for strong performance in the Indian market.

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