Radico Natural Herbal Permanent Shade Dark Brown Hair Colour No Ammonia Formula Long Lasting Natural Looking Color 100 Grey Coverage Easy to Use Mix Apply Pack of 2

Radico Natural Herbal Permanent Shade Dark Brown Hair Colour No Ammonia Formula Long Lasting Natural Looking Color 100 Grey Coverage Easy to Use Mix Apply Pack of 2

Radico Natural Herbal Permanent Dark Brown Hair Colour is a natural hair dye that does not contain any ammonia, making it gentle on the hair while providing long-lasting color. It is made with organic ingredients and is free from harmful chemicals, ensuring a safe coloring experience.

Key features of this hair color include its ability to provide 100% gray coverage, easy application process, and a natural-looking finish. The formula is designed to deeply penetrate the hair shaft and deliver vibrant, rich color that lasts for weeks.

This product is suitable for anyone looking for a natural hair color option that is safe, effective, and easy to use. It is ideal for those with sensitive skin or allergies to traditional hair dyes, as it is formulated with natural ingredients that are gentle on the scalp.

Pros of Radico Natural Herbal Permanent Dark Brown Hair Colour include its ammonia-free formula, long-lasting color, and the fact that it is made with organic ingredients. It provides excellent gray coverage and leaves hair looking shiny and vibrant.

Cons of this product may include the limited shade range available and the fact that it may require more frequent touch-ups compared to chemical hair dyes. Additionally, some users may find the application process to be a bit messy or time-consuming, especially for first-time users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	No Ammonia Formula, 100% Grey Coverage, and Easy to Use features align well with consumer preferences in India.	Nielsen
Brand Strength	20	10	Established brand with a reputation for quality herbal hair color products.	Euromonitor
Category Momentum	20	15	Growing demand for natural and long-lasting hair color products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium herbal hair color segment in India.	Retail360
Competition	10	6	Facing moderate competition from other established herbal hair color brands in the Indian market.	IRI
Use-case Advantage	5	5	Convenient pack of 2 for regular users, offering value for money.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Radico Natural Herbal Permanent Shade Dark Brown Hair Colour in the Indian retail segment.

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