PuraClene Lavender Wet Wipes 50 Soft Wipes Pack of 1 pH Balanced Face Body Wipes for Men Women Alcohol Free Paraben Free Refreshing Hydrating Travel Friendly Cleansing Wipe for Daily Use

PuraClene Lavender Wet Wipes 50 Soft Wipes Pack of 1 pH Balanced Face Body Wipes for Men Women Alcohol Free Paraben Free Refreshing Hydrating Travel Friendly Cleansing Wipe for Daily Use

Key Features: - Lavender-scented wet wipes for both face and body - pH balanced and alcohol-free formula - Paraben-free and hydrating - Refreshing and cleansing - Travel-friendly packaging for on-the-go use

For whom: - Men and women of all ages - Those looking for a convenient cleansing solution - Individuals with sensitive skin

Pros: - Gentle on the skin - Convenient for travel and daily use - Refreshing lavender scent - pH balanced formula for all skin types

Cons: - Some individuals may prefer unscented wipes - Packaging may not be as sturdy for long-term use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers pH balanced, alcohol-free, and paraben-free formula suitable for daily use.	GfK
Brand Strength	20	18	Established brand with positive reputation in skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for convenient makeup removal solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing moderate competition from established and emerging brands in the segment.	Statista
Use-case Advantage	5	5	Provides refreshing and hydrating cleansing suitable for both men and women.	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively priced makeup cleansing wipes with a strong brand and suitable features for the Indian market.

Factor	Rating (out of 5)	Notes
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