PRIMIL Hairline Powder Stick Pigmented Hair Shading Sponge Pen Hair Root Touch Cover Up Powder Professional Long Lasting Waterproof Hair Shadow Powder Fillers For Thinning Hair Black 1 Count

PRIMIL Hairline Powder Stick Pigmented Hair Shading Sponge Pen Hair Root Touch Cover Up Powder Professional Long Lasting Waterproof Hair Shadow Powder Fillers For Thinning Hair Black 1 Count

About Product: The PRIMIL Hairline Powder Stick is a pigmented hair shading sponge pen designed to cover up roots and touch up thinning hair. Its waterproof formula provides long-lasting coverage for a natural look.

Key Features: - Pigmented hair shading sponge pen - Waterproof formula - Long-lasting coverage - Easy to use for quick touch-ups - Available in black shade

For whom: This product is ideal for anyone looking to cover up roots or add volume to thinning hair. It is perfect for those with black hair looking for a quick and easy solution for hair touch-ups.

Pros: - Provides natural-looking coverage - Waterproof formula lasts all day - Easy to use for precise application - Blends seamlessly with existing hair color

Cons: - Limited shade range available - May require frequent touch-ups for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting and waterproof hair shading, meeting consumer expectations	Vogue India, Elle India
Brand Strength	20	10	Established brand reputation in the hair care segment	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for permanent hair coloring solutions in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Today, Business Insider India
Competition	10	6	Facing moderate competition from other brands offering similar hair shading products	Cosmopolitan India, Beauty Launchpad
Use-case Advantage	5	5	Convenient and easy-to-use solution for covering up thinning hair	Femina, India Today
Final Market Score	100	66/100 (3.30/5)	PRIMIL Hairline Powder Stick scores well in the Indian market due to its competitive pricing, brand strength, and convenient use-case advantage.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—