Plum Eye Swear By Kohl Kajal Combo Set of 2 Deep Black Creamy Smooth Smudge Proof Waterproof Retractable Pencil Vegan Cruelty Free

Plum Eye Swear By Kohl Kajal Combo Set of 2 Deep Black Creamy Smooth Smudge Proof Waterproof Retractable Pencil Vegan Cruelty Free

Plum Eye Swear By Kohl Kajal Combo Set is a must-have for all makeup lovers. This set includes two deep black kohl kajal pencils that are creamy, smooth, smudge-proof, and waterproof.

Key Features: - Deep black color - Creamy and smooth application - Smudge-proof and waterproof - Retractable pencil design for easy use - Vegan and cruelty-free

For whom: This kajal combo set is suitable for anyone who loves to create dramatic eye looks with intense black color. It is perfect for both beginners and professional makeup artists.

Pros: - Intense black color payoff - Creamy and smooth application - Long-lasting and smudge-proof - Retractable design for convenience - Vegan and cruelty-free formula

Cons: - May need to be reapplied throughout the day for maximum intensity.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like smudge-proof and waterproof.	Cosmopolitan, Grazia
Brand Strength	20	18	Plum is a well-known brand in the Indian cosmetics market.	Femina, Elle
Category Momentum	20	15	Strong demand for kohl kajal in Indian market.	Mint, Vogue
Price Positioning	20	15	Competitively priced for the features offered.	Harper's Bazaar, India Today
Competition	10	5	Facing competition from established and emerging brands.	Vogue, Elle
Use-case Advantage	5	3	Versatile for both everyday and special occasions.	Femina
Final Market Score	100	76/100 (3.80/5)	Plum Eye Swear By Kohl Kajal Combo is a strong contender in the Indian eyeliner market.

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