PIXI On The Glow Blush Fleur 19gm

PIXI On The Glow Blush Fleur 19gm

Pixi On The Glow Blush is a multi-purpose and portable blush stick that delivers a natural, radiant flush to the cheeks.

Key Features: This blush stick is infused with skin-loving ingredients such as Ginseng, Aloe Vera, and Vitamin E to nourish and hydrate the skin while providing a subtle pop of color.

For whom: This blush is perfect for anyone looking for a versatile and easy-to-use blush product that can be applied on-the-go for a natural, dewy finish.

Pros: The PIXI On The Glow Blush is travel-friendly, blendable, and long-lasting, making it ideal for busy lifestyles or touch-ups throughout the day.

Cons: Some users may find the color payoff to be too subtle for their liking, requiring multiple layers for a more intense look.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	PIXI On the Glow Blush offers versatile shades suitable for Indian skin tones.	Vogue India
Brand Strength	20	18	PIXI known for quality and innovation in cosmetics.	Brandwatch
Category Momentum	20	15	Face blush category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar quality blushes in India.	Retail360
Competition	10	8	Facing competition from established and emerging brands in the face blush segment.	Cosmopolitan India
Use-case Advantage	5	5	Easy to apply and long-lasting formula for everyday wear.	Elle India
Final Market Score	100	76/100 (3.80/5)	PIXI On the Glow Blush Fleur positioned well in growing Indian face blush market.

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