PIRU 100 Count Disposable Dry Wipes for Baby and Adults Ultra Soft Cotton Tissue Washcloths 8 x 8 Travel Size Non Moistened Cleansing Cloths for Adults Incontinence Baby Body and Face 100

PIRU 100 Count Disposable Dry Wipes for Baby and Adults Ultra Soft Cotton Tissue Washcloths 8 x 8 Travel Size Non Moistened Cleansing Cloths for Adults Incontinence Baby Body and Face 100

% Pure Cotton

Key Features: - 100 count disposable dry wipes - Made of ultra soft pure cotton - Compact travel size (8 x 8 inches) - Non-moistened for versatile use - Ideal for adults with incontinence, babies, and for face and body cleansing

For whom: - Adults with incontinence - Parents of babies - Anyone looking for a gentle and versatile cleansing cloth

Pros: - Made of pure cotton, making them gentle on skin - Convenient travel size for on-the-go use - Versatile for various cleansing needs - Disposable for easy cleanup

Cons: - Non-moistened, so may require additional water or cleanser for some uses

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable size and material for effective makeup removal and cleansing.	GfK
Brand Strength	20	10	Established brand reputation in the hygiene products sector in India.	Euromonitor
Category Momentum	20	15	Growing demand for convenient makeup removal solutions in Indian market.	MordorIntelligence
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands offering similar products.	Kantar
Use-case Advantage	5	5	Versatile wipes suitable for both baby and adult use, catering to a wider audience.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitively priced wipes with versatile use-case and good market fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—