Pilgrim Liquid Matte Lipstick Bossy Brown Lipstick for Women with Hyaluronic Acid Spanish Squalane Transferproof Long Lasting Non Drying with Hydrating Ingredients 3gms

Pilgrim Liquid Matte Lipstick Bossy Brown Lipstick for Women with Hyaluronic Acid Spanish Squalane Transferproof Long Lasting Non Drying with Hydrating Ingredients 3gms

About Product: Pilgrim Liquid Matte Lipstick is a must-have for any makeup lover. It comes in the shade Bossy Brown and is perfect for everyday wear or a night out on the town.

Key Features: This lipstick is infused with hyaluronic acid and Spanish squalane, making it incredibly hydrating and non-drying on the lips. It is transfer-proof and long-lasting, so you can enjoy all-day wear without constantly having to reapply.

For whom: This lipstick is perfect for women who want a high-quality, long-lasting matte lipstick that won't dry out their lips. Whether you're a makeup novice or a beauty pro, this lipstick is a great addition to any makeup collection.

Pros: The hydrating ingredients in this lipstick make it comfortable to wear all day, while the transfer-proof formula ensures your lip color stays in place. The shade Bossy Brown is a versatile color that complements a wide range of skin tones.

Cons: Some users may find the formula to be too matte for their liking. Additionally, the price point may be higher than other drugstore lipsticks, but the quality of the product justifies the cost.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like Hyaluronic Acid and Spanish Squalane are trending in Indian lipstick market.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end lipsticks in India.	Retail Today
Competition	10	8	Facing competition from other premium long-lasting lipstick brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for transfer-proof and hydrating lipsticks in Indian climate.	Elle India
Final Market Score	100	76/100 (3.80/5)	Innovative and competitively priced long-lasting lipstick with a loyal customer base in India.

Factor	Rating (out of 5)	Notes
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