Pilgrim 3 In 1 Lip Cheek And Eye Tint Cream With Goodness Of Spanish Squalane Almond Oil Avocado Oil And Macadamia Nut Oil Long Lasting Nourisht Blends Easily 2 5Gm Coral Story 02

Pilgrim 3 In 1 Lip Cheek And Eye Tint Cream With Goodness Of Spanish Squalane Almond Oil Avocado Oil And Macadamia Nut Oil Long Lasting Nourisht Blends Easily 2 5Gm Coral Story 02

Key Features: - 3-in-1 product for lips, cheeks, and eyes - Formulated with Spanish squalane, almond oil, avocado oil, and macadamia nut oil - Long-lasting and nourishing formula - Blends easily for a natural look

For whom: - Suitable for those looking for a versatile makeup product - Ideal for those who prefer natural and nourishing ingredients in their makeup - Perfect for on-the-go touch-ups

Pros: - Multifunctional product saves space in makeup bag - Nourishing oils provide hydration and skin benefits - Easy to blend for a seamless application

Cons: - Limited shade range may not suit all skin tones - Some users may prefer a more pigmented formula for bold looks

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of nourishing oils and long-lasting formula align well with consumer preferences.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for multi-purpose beauty products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the lip stains & tints category.	Retail Today
Competition	10	5	Facing moderate competition from established and emerging brands offering similar multi-purpose beauty products.	Cosmopolitan India
Use-case Advantage	5	3	Versatile product suitable for lips, cheeks, and eyes, catering to the convenience-seeking Indian consumers.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in the growing multi-purpose beauty segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—