Peripera Ink Airy Velvet Lipstick 07 Heart Grapefruit

Peripera Ink Airy Velvet Lipstick 07 Heart Grapefruit

- This lipstick from Peripera is known for its lightweight formula and velvet-like finish. It provides a soft and blurred look, making it perfect for everyday wear.

- The key features of this lipstick include its long-lasting formula, vibrant color payoff, and comfortable wear. It is also infused with moisturizing ingredients to keep your lips hydrated throughout the day.

- The Peripera Ink Airy Velvet Lipstick 07 Heart Grapefruit is suitable for those who prefer a natural yet pigmented lip color. It is ideal for individuals who want a lipstick that is easy to apply and provides a soft, diffused look.

- Pros: Lightweight formula, velvet-like finish, long-lasting, vibrant color payoff, comfortable wear, moisturizing ingredients.

- Cons: May need touch-ups throughout the day, limited shade range.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting color and lightweight feel, aligns with Indian preferences.	Kantar
Brand Strength	20	18	Peripera known for quality and trendy cosmetics in India.	Euromonitor
Category Momentum	20	15	Growing demand for lip stains & tints in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Intense competition in the lip stains & tints segment in India.	Forrester
Use-case Advantage	5	3	Versatile shades suitable for various occasions, appealing to Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Peripera Ink Airy Velvet Lipstick 07 Heart Grapefruit well-positioned in growing Indian lip stains & tints market.

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