Pears Pure Gentle Shower Gel SuperSaver XL Pump Bottle With 98 Pure Glycerine 100 Soap Free and No Parabens 750 ml

Pears Pure Gentle Shower Gel SuperSaver XL Pump Bottle With 98 Pure Glycerine 100 Soap Free and No Parabens 750 ml

Pears Pure Gentle Shower Gel is a super saver XL pump bottle with 98% pure glycerine. It is soap-free and does not contain any parabens, making it suitable for even the most sensitive skin types.
Key Features: - XL pump bottle for long-lasting use - Contains 98% pure glycerine for gentle cleansing - Soap-free formula - Free from parabens
For whom: This shower gel is suitable for individuals with sensitive skin, as well as anyone looking for a gentle and nourishing cleansing product.
Pros: - Gentle on the skin - Moisturizing due to high glycerine content - Large pump bottle for convenience
Cons: - May not lather as much as traditional soap-based shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High glycerine content, soap-free, and no parabens align well with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for gentle skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quantity offered, appealing to budget-conscious consumers.	Retail360
Competition	10	8	Facing moderate competition from similar glycerine-based shower gels in the market.	Kantar
Use-case Advantage	5	5	Large pump bottle size ideal for family use, convenient and economical.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand and feature fit.

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