Pantene Advanced Hairfall Solution Silky Smooth Care Shampoo Pack of 1 1000ML Green

Pantene Advanced Hairfall Solution Silky Smooth Care Shampoo Pack of 1 1000ML Green

Key Features: - Formulated with Pro-Vitamin formula to strengthen hair from root to tip - Helps reduce hairfall due to breakage, leaving hair smooth and silky - Suitable for daily use and all hair types

For whom: - Ideal for those with hair prone to breakage and hairfall - Suitable for both men and women - Can be used by individuals with dry, damaged, or rough hair

Pros: - Helps improve hair strength and reduce breakage - Leaves hair feeling soft, smooth, and manageable - Large 1000ML pack size offers long-lasting use

Cons: - Some users may find the scent too strong - May not be suitable for those with sensitive scalp conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers solutions for hair fall and smoothness, key concerns in India.	GfK
Brand Strength	20	18	Pantene is a well-established brand in India.	Brandwatch
Category Momentum	20	15	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other established brands in the shampoo segment.	Nielsen
Use-case Advantage	5	5	Addresses specific hair care needs of Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing market, facing competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—