PAC Take Cover Concealer 07 Skin Tanned

PAC Take Cover Concealer 07 Skin Tanned

The PAC Take Cover Concealer in shade 07 is specifically designed for those with skin tone that falls in the tanned category. This concealer provides full coverage without feeling heavy or cakey on the skin.

Key Features: - Long-lasting formula that stays put all day - Covers dark circles, blemishes, and redness effectively - Creamy texture that blends easily into the skin - Matte finish that looks natural

For whom: This concealer is perfect for individuals with tanned skin looking to cover imperfections and achieve a flawless complexion. It works well for all skin types and is versatile enough for everyday use or special occasions.

Pros: - Highly pigmented formula that requires minimal product - Easy to apply and blend out with fingers or a brush - Does not settle into fine lines or creases - Available in a wide range of shades to suit various skin tones

Cons: - May not be suitable for those with very dry skin as it has a matte finish - Limited shade range for extremely fair or deep skin tones - May require setting with powder for oily skin types to prevent slipping

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers suitable shades for Indian skin tones.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	0	Intense competition from both local and international brands.	ET Retail
Use-case Advantage	5	3	Effective coverage for skin tanned issues in Indian climate.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned concealer with strong brand backing for Indian market.

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